/// Ben Garnero
Over the past two years, Ben has lead all vitaminwater related music efforts from a brand perspective. In an effort to re-establish the brand’s credibility with multicultural millenials, Ben has managed a cross-functional team to define how content, media and passion points all come to life in a competitive content environment. Through vitaminwater uncapped, the brand has been able to connect the off and on-line consumer experiences with meaningful consumer connections, valuable content partnerships, and integrated campaign wiring.
Ben previously spent 3 years with The Coca-Cola Company and glacéau working in an experiential/field marketing role. Tasked to create meaningful connections with consumers, Ben led influencer marketing efforts for vitaminwater and smartwater in the Pacific Northwest. Pre-glacéau, Ben spent time working in marketing roles in both the ski resort and hospitality industries.
For more on uncapped, check out www.youtube.com/vitaminwater or #uncapped on Instagram or Twitter.