/// Father Time Takes a Lickin’ and Stops Tickin’ for Sky TV

November 21, 2012  |  Media Week

Father Time gets wound up and ticked off as his awesome powers run out in this cinematic spot by DDB New Zealand for Sky TV. “The sun, the moon, the tides, all were under my control … But after thousands of years of service, it seems time has caught up with me,” he moans. Bummer. The 90-second clip, stylishly directed by Steve Ayson, generates a Monty Python vibe thanks to the presence of a heavily bearded dude traipsing through bleak locations (It's … Father Time) and an absurdly epic yet silly premise. The best scene takes place in a clock shop, where the nonplussed counter help can't fix our hero's hourglass. (At least they have working clocks on hand, unlike Switzerland, which these days seems frozen in time.) The commercial is a broad and roundabout way of illustrating the brand message: “Time no longer matters.” FT takes solace in front of the tube, remote in hand, time-shifting The Blues Brothers (they're on “a mission from God!”) via Sky TV to his heart's content. Ultimately, TV's the time suck that claims us all. Credits below. CREDITS Client: Sky TV Agency: DDB, New Zealand Executive Creative Director: Andy Fackrell Creative Director: Chris Schofield Group Business Director: Nikki McKelvie Art Director: Toby Morris Copywriter: Simone Louis Executive Producer: Judy Thompson Account Director: Danielle Richards Planner: David McIndoe Production Company: The Sweet Shop Director: Steve Ayson Director of Photography: Crighton Bone Sound Design: Jon Cooper Agency Producer: Jane Mill Editor: Jack Hutchings @ The Butchery Composer: Peter Hobbs Sky Director of Marketing: Mike Watson Sky Television Marketing Manager: Aaron Stone Sky Product Marketing Manager: Amber Brown

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Father Time Takes a Lickin’ and Stops Tickin’ for Sky TV

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