/// Scratching the Itch

November 20, 2012  |  All Things Digital

You can’t check a box in social media and be done. It’s a 24/7 job and it’s really hard. It’s alchemy of science, technology and creativity and a degree of magic. If you don’t have them all you will fail. – Ross Martin , executive vice-president of Viacom creative company Scratch

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Scratching the Itch

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