/// Lessons from the Election—Hispanic Market Edition
Political action committees, campaigns, and parties all took out digital and television ads in record numbers this campaign season, and most of the PAC ads— hundreds of millions of dollars , at least—were for Republican candidates. Conservative hopefuls for every office were touted across the airwaves and on mobile devices, and the Hispanic population heavily overindexes on mobile technology and TV viewership—and hardly any of those ads explicitly mentioned concerns unique to Hispanic voters or addressed those voters directly. The results? Seventy-one percent of Hispanic voters cast their ballots for President Obama.
- 04/21/2017 • Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1 (Report)
- 04/20/2017 • Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?
- 04/16/2017 • Denver Post Advertising Ranks Pummeled by Mass Exodus, Lawsuit
- 04/10/2017 • Shifting From One-Way Broadcast to Two-Way Dialog Changes Everything