/// Interview: Mobixa CEO Says You Should Trade In Your iPhone Now

November 19, 2012  |  All Things Digital


Mobixa is a new mobile phone trade-in site that’s patterning itself after recently acquired travel site Kayak. The notion is that, in a field of many options for trading in your obsolete iPhone or Android smartphone, Mobixa can accurately tell you when is the right time to swap it for some dough — both in terms of whether you’re eligible in the first place, and how much you can get for it. AllThingsD caught up with CEO David Safai for a few questions in time for the site’s official launch today: Your parent company, IMC Inc., has been refurbishing traded-in used phones from stores for years. Why get into the consumer end of things? Now is the best time to enter the consumer market, since over 50 percent of mobile users now have smartphones. Many of the devices are worth $500 to $650 that carriers subsidize, which results in strong demand in the secondary market worldwide for used, clean phones. What added risks come from being the intermediary between buyers and sellers, rather than working on behalf of retailers? No risks at all. In fact, we have thousands of retailers that will benefit from our programs designed to support prepaid iPhones and other various programs for retailers. How do you determine when is a good time to recommend a phone trade-in? Do you recommendations change depending on the age or condition of a user’s current phone? The best time for consumers to sell their old phones are right after the launch of new phone models that are in high demand, like the iPhone 5. That’s when prices are still high in the secondary markets. We are able to buy back phones in a variety of conditions — even ones with a cracked screen. This is something that most people don’t know. So, why would someone buy a broken phone?

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Interview: Mobixa CEO Says You Should Trade In Your iPhone Now


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