/// Viacom Revenue Down, Earnings Up, Investors Concerned

November 15, 2012  |  Media Week

Analysts have changed tone about Viacom, the owner of MTV, Nickeolodeon, Comedy Central, VH1 and BET. Barclay's media guru Anthony DiClemente was the most poilite of the bunch, congratulating Viacom execs on the lack of correspondance between plummeting ratings and more modestly diminished ad prices. “Investors are pleasantly surprised by the lack of correlation between ratings declines and advertising trends,” DiClemente told Dauman. Marci Ryvicker of Wells Fargo was less upbeat. “Is MTV broken?” she asked. “It is not broken. It is highly successful,” Dauman replied. He went on to tout Catfish as “the highest-rated launch in MTV history,” a statement that is tough to parse, given other highly successful shows far in the network's past ( Catfish logged some 2.7 million viewers, which is as good as anything the network has put out since Ridiculousness last year). The numbers are nowhere near figures for most episodes of the now-canceled Jersey Shore , however.


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