/// NBCU Ad Sales Picture Crystallizes

November 15, 2012  |  Media Week

Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus. The company announced today that Yaccarino promoted three senior executives from within, while plucking an evp from her old stomping grounds (Turner Broadcasting) and a cross-platform maven from the CW. Under the new structure, Telemundo Media ad sales chief Dan Lovinger will assume responsibility for overseeing inventory at all of NBCU’s cable nets. In his official capacity as evp of cable ad sales for NBCUniversal, Lovinger will continue to lead the sales effort at NBCU’s Hispanic networks. Lovinger joined Telemundo in 2011, and in his first two years with the network he nailed down record sales in the annual upfront period. A 20-year ad sales vet, Lovinger came to NBCU from MTV Networks

View original post here:
NBCU Ad Sales Picture Crystallizes


Leave a Reply