/// Commerce in a Box: Birchbox and Brit + Co. Launch New Subscription Services

November 15, 2012  |  All Things Digital


Two new subscription services launched today, focused on the home and being crafty. The first is from one of the more high-profile brands in the space, Birchbox , and the other comes from lifestyle site Brit + Co . New York-based Birchbox said it is adding Birchbox Home, a subscription service that packages together a selection of home décor and entertaining products, such as cocktail party supplies, kitchen tools and gourmet foods. Products will be sourced from companies like Jonathan Adler, Dean and Deluca and Paperless Post. The limited edition box will cost $58 for more than 50 products and is being timed with the holidays, when lots of people are hosting parties. Birchbox regularly sells beauty and lifestyle boxes targeting both men and women. Brit + Co.’s box requires people to be a little more industrious. The Brit Kits will be available for $20 a month and come with a couple different mini projects that are designed to take 30 minutes each. In November, the box will come loaded with a Turkey Oreo-pop making kit (basically a turkey made of Oreos and candy on a stick), and a kit that lets you turn a regular pair of gloves into ones that can be used with a touchscreen device using conductive thread

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Commerce in a Box: Birchbox and Brit + Co. Launch New Subscription Services


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