/// Social Warfare: Israel Live-Tweets Its Military Campaign Against Hamas

November 14, 2012  |  All Things Digital


The era of social has officially arrived. The Israeli Defense Force, the official military arm of the state of Israel, has launched a full-scale combat campaign against Hamas, the Islamist party that governs the Gaza Strip area of the Middle East. But instead of holding an official press conference, as is protocol for events as major as these, the IDF took a different tack. It announced its campaign via Twitter . The original tweet was sent out at approximately 7 am PT, announcing the “widespread campaign on terror sites & operatives in the #Gaza Strip, chief among them #Hamas & Islamic Jihad targets.” You’ll note that whomever is at the helm of the account is savvy enough to use Twitter’s language of hashtags, one of the many ways users can follow trending topics across the 140-million-strong social network. As of approximately noon PT, Gaza, #Hamas and #Israel were all trending keywords across Twitter’s network. It’s a fascinating case study into social media, and the ever-evolving role that social channels have come to have in the political arena. Facebook and Twitter held major roles in the most recent U.S. general-election campaigns. And during the Arab Spring uprisings in Egypt and Tunisia in 2010, Twitter was used as an organizational tool by protestors to hold demonstrations of civil resistance, ultimately playing a part in the toppling of multiple despotic regimes in the Arab region. It seems, however, that the IDF is using social in a different way entirely

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Social Warfare: Israel Live-Tweets Its Military Campaign Against Hamas


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