/// Nintendo Wii U Forecast Calls for Heavy Sales, Easing Later
Pent-up demand by Nintendo fans may ensure that the new Wii U console starts off with a bang, but maintaining interest over the long term may be prove to be the bigger challenge. A report released by IHS Screen Digest today is forecasting sales of 3.5 million units between next week’s launch and the end of the year. At that rate, the console will outsell the original Wii, which sold 3.1 million during the same period in 2006. But IHS warns that trouble may be on the horizon and that a successful launch doesn’t necessarily equate to ongoing momentum. “This time around, Wii U’s pure innovation, coupled with a limited volume of high-quality Nintendo software, will not be enough to drive the ongoing sales momentum we witnessed with the Wii console, especially at a higher price point,” said Piers Harding-Rolls, IHS’s head of games. “Nintendo is still some way short of delivering a comprehensive engagement-led value proposition at the launch of the Wii U.” During the first three years of sales, IHS is expecting Wii U sales to come in substantially below the original Wii, which cost $50 less and wowed consumers by offering innovative gesture-based controls. The base price of the Wii U is $300, with a deluxe version being sold for $350.
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Nintendo Wii U Forecast Calls for Heavy Sales, Easing Later
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