/// MTV Taps Daniels to Head Programming

November 12, 2012  |  Media Week

Out with David Janollari, in with Susanne Daniels at MTV. The president of programming is leaving his post (the network characterized the departure as Janollari's decision) and will be replaced by Daniels, effective immediately. Janollari has contributed Teen Wolf , I Just Want My Pants Back and Awkward to the network's slate of originals; Daniels, formerly of Lifetime, brought that network its flagship show Army Wives and greenlit a string of hits at the WB including Buffy the Vampire Slayer and Dawson's Creek . It's a major change-up for MTV, which has a slew of Janollari-era development material in the pipeline. The network badly needs to mix it up in the programming department: ratings declined 43 percent in Q3, almost entirely due to the decision to move the final season of Jersey Shore to a different time of year. With a single series carrying that much weight (and with that series recently canceled), it's of utmost importance that Daniels either grow an old show or find a new show that can become the standard-bearer for one of the most recognizable youth brands on television. Daniels will work out of MTV's Los Angeles offices and report to Van Toffler, president of MTV Music & Logo Group, and Stephen Friedman, president of MTV. “David played an important role in advancing MTV’s leadership position the last few years,” said Friedman. “We will always be grateful for his contributions and wish him the best.” Toffler welcomed Daniels into the fold in a press release: “Very few people have the talent and instincts to consistently develop shows that connect with young audiences,” he wrote, “but Susanne has thankfully kept in perfect touch with her juvenile side and we’re extremely lucky she will now be joining our restless, creative family here at MTV.”

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MTV Taps Daniels to Head Programming



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