/// 7,000 Starbucks Locations Added to the Square Wallet

November 8, 2012  |  All Things Digital


Starbucks is now accepting Square’s mobile payment application at roughly 7,000 of its stores as part of a wide-ranging agreement between the two companies. The roll out is right on schedule, coming just three months after the partnership was announced in August. Now, Starbucks customers will have two options for paying without ever having to pull their wallet out of their purse or pant’s pocket. Starbucks customers tend to already be early adopters of mobile payments, using the Seattle coffee retailer’s apps more than two million times each week across both iOS and Android. There’s a couple of main differences between the two experiences. The Starbucks-branded app card requires users to load a prepaid card that is stored on the phone. In contrast, the Square app allows users to pay using a debit or credit card. The Starbucks app also allows consumers to earn reward, but the Square app will not.  Either way, a barcode is displayed on the smartphone screen and is scanned by a reader at the register. The Square Wallet is more multipurpose given that it can be used to pay at other participating restaurants or merchants. The addition of a marquee name, like Starbucks, is a big deal for San Francisco-based Square, which was founded by Twitter’s Jack Dorsey. Square obviously needs to raise its profile among consumers and sign-up more merchants if it wants to become the dominate mobile payments system. However, the arrangement doesn’t end at the register. Starbucks also invested $25 million in Square’s last funding, totaling $200 million , and its CEO Howard Schultz joined the private company’s board. Starbucks is also slowly switching over its back-end payment systems to Square, which will eventually be processing all of Starbucks U.S. credit and debit card transactions. Customers can download the Square wallet from the respective markets on iOS or Android. If they have already downloaded the wallet, the Starbucks locations will appear automatically.

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7,000 Starbucks Locations Added to the Square Wallet



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