/// Hewlett-Packard’s Todd Bradley Talks Tablets In The Enterprise (video)
Todd Bradley, Hewlett-Packard’s Executive Vice President and head of its enormous Printing and Personal Systems Group appeared on CNBC Friday and talked about the state of the tablet computing market and HP’s pending place in it. Obviously the conversation between Bradley and CNBC’s Maria Baritoromo was intended to coincide with the release of Apple’s iPad mini , which hit store shelves Friday. So far HP hasn’t participated in the tablet business in any meaningful way since the shuttering of its WebOS business last year under former CEO Léo Apotheker. Since then, Bradley’s job, under Meg Whitman has been to move forward with a tablet strategy based on Microsoft’s Windows 8. HP’s play, Bradley tells Baritoromo, is to build tablets that appeal to the enterprise with backward compatibility with all the applications they’re accustomed to running, all the security and manageability features in Windows that tend to make CIO’s comfortable. And he says the company is prepping an ElitePad pilot program with 3,000 enterprise customers in the US. The problem is, there’s already an enterprise-focused tablet, and it’s called the iPad and it has found its way into the hands and hearts of many CIOs already, including the CIO of no less an enterprise-focused company than SAP . A Gartner survey this summer found that 86 percent of enterprises plan to deploy “media tablets” — basically code for the iPad — this year before HP’s ElitePad is on the market. HP’s advantage will come also from the fact, Bradley argues, that HP knows how enterprises buy their hardware, which is true if you’re talking about PC and servers. That edge applies less in the case of the so-called BYOD trend, where employees bring their own personally-owned devices to the office. While Baritoromo presses Bradley to acknowledge that Apple is going to be a tough competitor, she lets him off the hook on this point.