/// Ace Metrix Scores Most Effective Ads of Election

October 29, 2012  |  Media Week

If there was any doubt that PACs and other outside groups wield big influence in this presidential election, check out Ace Metrix's top 10 most effective presidential ads among independent voters. Only three ads, from the Obama for America campaign made the researcher's list of top 10 most effective ads; the other seven were from PACs. The six ads favoring Mitt Romney are all from outside groups; not a single ad from the Romney for President campaign, which really couldn't ramp up until after the GOP convention, made the list. The six ads favoring the GOP challenger, such as the ads from Public Notice, are not over the top, but are subtle attacks expressing disappointment in the current Administration, the economy, and concerns about Obamacare. “The ads did not take an extreme approach and therefore didn't turn off independents,” said Jonathan Symonds, Ace Metrix's evp of marketing. Yet the top-rated ad among independents, Priorities USA's Stage ad, blaming Mitt Romney and Bain Capital for the closing of a plant in Marion, Indiana, was one of the most vitriolic of the election.

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Ace Metrix Scores Most Effective Ads of Election

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