/// Yahoo Dings "Do Not Track" Default (And Search Partner Microsoft)
In a post today on its policy blog, Yahoo took aim at Microsoft’s controversial “Do Not Track” default in its Internet Explorer 10 browser. Said Yahoo in a post titled “In Support of Personal Experience” : “Recently, Microsoft unilaterally decided to turn on DNT in Internet Explorer 10 by default, rather than at users’ direction. In our view, this degrades the experience for the majority of users and makes it hard to deliver on our value proposition to them. It basically means that the DNT signal from IE10 doesn’t express user intent.” Thus, Yahoo “will not recognize IE10’s default DNT signal on Yahoo! properties at this time.” Such a move should make Yahoo very popular with advertisers, most of which are publicly and privately decrying the Microsoft effort for their browser having advertising targeting and tracking turned off by default. In fact, Yahoo’s statement of no-default-respect pretty much tracks on what the Digital Advertising Alliance, which represents thousands of major marketers, said recently, as well as the Association of National Advertisers . Both those groups and many others are seeking to kill DNT. According to sources, the impetus for the Yahoo decision was CEO Marissa Mayer, a former Google exec
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