/// Showrooming — It’s Not Just for Online Purchasing

October 25, 2012  |  All Things Digital

Everyone, at some point in his life, is guilty of going into a store, examining a product and leaving, only to search for a cheaper price online. And who can blame him? We all want the best deal. While this concept of “showrooming” is a huge concern for stores, recent developments indicate it won’t necessarily lead to the demise of the local retailer, as once thought. What is Showrooming? Showrooming is the act of using a brick-and-mortar business as a “showroom” for the examination and testing of a product, prior to purchasing the same product elsewhere, online. Showrooming occurs every day, from the person who tries on a pair of shoes at the local running store and then purchases them online from an athletic shoe retailer, to the college student demoing a new laptop at Best Buy, who then buys the same one from Amazon.com.

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Showrooming — It’s Not Just for Online Purchasing

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