/// Apple CEO: Microsoft’s Surface is Probably Terrible

October 25, 2012  |  All Things Digital


Microsoft’s new Surface tablet began shipping today and while Apple CEO Tim Cook hasn’t yet used the device, he’s already given it a bad review. Asked about Microsoft’s new flagship device during Apple’s fourth-quarter earnings call, Cook dismissed it as addled. “What we’re reading is that it’s a fairly compromised, confusing product,” Cook said. “One of the toughest things you do when making a product is to make hard tradeoffs. That’s what we’ve done that with the iPad, and the resulting user experience is incredible.” Microsoft didn’t quite do that with Surface, Cook implied, and the market will recognize that. “You could design a car that flies and floats, but I don’t think it would do either of those things very well. … People will look at the iPad and at competitive offerings, and I think they’ll conclude the iPad is the better choice.” Harsh words for a long-time rival, but really, what was he supposed to say?

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Apple CEO: Microsoft’s Surface is Probably Terrible



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