/// Seven Questions for Dell Enterprise Head Marius Haas and Software Head John Swainson
Though its share price doesn’t quite indicate it, Dell has been a company on the move lately. CEO Michael Dell has been leading a headlong charge to transform his company, long known primarily for its personal computer business, into the enterprise business. Years ago, Dell’s focus had been on selling as many PCs as possible, but with that business now generally in decline, the mission is now about taking that experience of selling PCs and servers and to build, in part via acquisitions but also organically, a sizable enterprise business that aims to compete with Hewlett-Packard and IBM in selling combinations of enterprise hardware, software and services to big corporations. The transformation is still getting under way, and last month Dell hired Marius Haas , the former head of Hewlett-Packard’s networking business to run its Enterprise division. Yesterday, at an event in San Francisco, Dell announced the latest step in its battle to win more of this business. Its Active Systems family of products is Dell’s answer to the converged infrastructure trend that’s hitting the IT industry. In recent weeks we’ve seen IBM talk about its Pure Systems line of products, while Oracle has talked about its Exa- line of Engineered Systems hardware. And Cisco Systems has its Unified Computing and Servers. The aim of all of them is pretty straightforward: Get all the needed parts of IT infrastructure together in one piece that’s easy to deploy and operate, and also easy to sell in one go. A few days ago, I caught up with Haas and also with John Swainson, the new-ish head of Dell’s Software division, to talk about their respective parts in the ongoing process of transforming Dell. AllThingsD: So, with Active Systems it sounds like you’re combining a lot of diverse pieces together into a single product.