/// Nashville Hits a Sour Note in Week 2

October 18, 2012  |  Media Week

A week after hitting all the high notes in its network television debut, ABC’s country music drama Nashville is singing a slower, sadder tune. According to Nielsen’s live-plus-same-day ratings data, Nashville drew 6.74 million viewers and a 2.0 in the 18-to-49 demo, marking a 29 percent decline from its inaugural 2.8 rating . After beating all comers a week ago in the 10 p.m. time slot, Nashville was left in the dust by the CBS workhorse CSI , which won on reach with 10.6 million viewers and in the demo (2.3). CSI performed even better with its target audience, notching a 3.2 rating among the 25-to-54 set. NBC took third on the hour with the second installment of Chicago Fire , drawing 5.85 million viewers and a 1.5 in the dollar demo. While hardly encouraging, Fire ’s 15 percent week-to-week decline was well within anticipated churn levels for a second episode. The broadcasters faced a formidable foe in FX’s returning anthology/miniseries, American Horror Story: Asylum . Jessica Lange and the rest of AHS ’s resident ghouls and deviants scared up a whopping 3.85 million viewers at 10 p.m., and its 2.2 demo rating beat out everything but CSI . FX wasn’t the only network to put a chill in viewers. Facing a three-and-a-half-hour rain delay in Game 3 of the National League Championship Series, Fox began airing a new episode of The X Factor at 8:33 p.m.

Leave a Reply

You must be logged in to post a comment.