/// Hulu Keeps Jon Stewart and Stephen Colbert for Two More Years, Adds SpongeBob

October 9, 2012  |  All Things Digital

Hulu may have big changes ahead of it, but for now the company is proceeding along the same path: Today it announced it has broadened a deal with Viacom, by adding some of the cable giant’s Nickelodeon shows to its Hulu Plus subscription service. Just as important, the deal extends Hulu’s previous Viacom pact for another two years. That means Hulu and Hulu Plus viewers can keep using the video service to watch Jon Stewart’s and Stephen Colbert’s nightly shows, two of Hulu’s biggest draws. The new deal will give Hulu Plus access to some of Nickelodeon’s live-action and animated shows kids’, like “iCarly,” “Big Time Rush,” and “SpongeBob Squarepants. But it doesn’t include sister channel Nick Jr. ‘s shows, which are targeted at younger kids. That means no “Dora the Explorer” or “Fresh Beat Band”. Some of those titles are licensed to Hulu competitors Amazon and Netflix. Viacom’s kids shows have been a subject of scrutiny over the last year, as their ratings have slipped. Some analysts argue that Viacom and Disney have been sacrificing TV eyeballs by putting those shows online . The big picture for Hulu is that still has the ability to pay for premium programming that doesn’t come from its three broadcast TV owners — NBC, Disney and Fox* — and that it’s willing to do so. The Viacom stuff is unlikely to come cheap — in 2011, when Viacom and Hulu announced the first deal, I pegged the the price at $40 million to $50 million . Meanwhile, we’re into October, and Hulu CEO Jason Kilar is still running the company.

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Hulu Keeps Jon Stewart and Stephen Colbert for Two More Years, Adds SpongeBob

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