/// Rob Davis
Robert John Davis, Executive Director
Advanced Video Practice
Robert John Davis is an interactive media veteran in his 18th year of championing progressive new experiences and leading them to market. Currently Rob is engaged as the Executive DIrector of the Ogilvy Advanced Video Practice. Rob’s client base includes IBM, DuPont, Unilever, Nestle and Nestle Purina, among others.
Rob is an audience builder. He began working with interactive media in the decidedly narrow-band era of the early 1990’s. After running the creative side of IN Jersey, a pioneering ISP/ news site sold to Gannet, Rob launched the world’s first mass-audience interactive TV game show, MTV’s 1999 hit webRIOT, which pioneered “2 screen” iTV. As Executive Producer of Convergence for MTV Networks, Rob put interactivity at the forefront of the VH1, MTV and Nickelodeon brands. He later launched iTV shows on NBC, TBS, History Channel and GSN.
More recently as VP of the digital media operations at Rainbow Media, Rob revitalized the interactive businesses of the AMC, IFC and WE networks by transitioning them from static web sites to dynamic content experiences. Rob initiated Rainbow’s interactive advertising and e-commerce businesses.
After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni “wall of fame.”
Rob is an avid railroad historian and hockey fan. He lives in New Jersey with is wife, son, two Boxers and a cockatiel.