/// How to Build "Entertainment Tonight" for YouTube: Young Hollywood Learns on the Job

October 6, 2012  |  All Things Digital


Just about a year ago, YouTube launched its “channels” plan , where it handed out millions to dozens of video creators in the hopes of making the site more TV-like. The project is very much an experiment — both for Google and the video creators it has funded. Here’s a report card from one of them: R.J. Williams, a former child actor turned TV producer, who created a “Young Hollywood” channel for YouTube. Williams had already been using that same brand to create “Entertainment Tonight”-style programming for other online outlets, like Yahoo and Hulu. But the new channel was supposed to cater specifically to YouTube’s audience. And as Williams has figured out over the last nine months, that’s different than the rest of the Web

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How to Build "Entertainment Tonight" for YouTube: Young Hollywood Learns on the Job



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