/// Michael Schiffer

October 5, 2012  |  TMA Speakers

Michael Schiffer, FKKS

Michael Schiffer is counsel to the Advertising, Marketing, and Public Relations Group, focusing on intellectual property and advertising matters. Mr. Schiffer’s wide-ranging practice encompasses trademark and copyright law, IP and music licensing, agency and talent agreements, branded entertainment arrangements, sweepstakes and contests, network clearance and copy review. He was named a 2011 and 2012 “Rising Star” by Law and Politics magazine (SuperLawyers), and was singled out in The Legal 500’s 2012 publication for Marketing & Advertising work.

Mr. Schiffer works with advertisers, agencies (big and small), direct marketers, photographers and videographers – helping them navigate a complex regulatory landscape and protect their rights.  Mr. Schiffer drafts and negotiates traditional and interactive agency agreements for agencies and brands, including financial services companies, health care providers and retailers. He drafts and negotiates endorsement and promotional agreements for renowned artists and celebrities, and advises individual and corporate clients on how to secure and manage trademark rights. He also works with clients on managing and securing appropriate music clearances and licenses.  Recently, Mr. Schiffer assisted a major software provider in its rebranding campaign, advising on SAG, Federal Trade Commission, new media, and other clearance and intellectual property-related issues. For four years running, Mr. Schiffer has also counseled a leading cellular telephone provider on all aspects of a complex, nationwide musical performance-based contest. His day-to-day practice includes copy review and advice to clients undertaking radio, television, print, industrial, Internet, and new media campaigns and promotions.

Prior to joining Frankfurt Kurnit, Mr. Schiffer was an associate with Goodwin Procter LLP, where he advised on trademark and copyright litigations, government investigations, contractual and stockholder disputes and trial matters. He successfully defended a provider of desktop advertising software against New York Attorney General and FTC allegations of false advertising and deceptive practices. Mr. Schiffer also worked on pro bono matters, including advising a not-for-profit teen magazine on intellectual property issues and, drafting an amicus curiae brief to the U.S. Supreme Court in a case regarding the Ten Commandments.

Mr. Schiffer authored “BULL (!) IN A CHINA (PHOTO)SHOP —– ARE ADS WITH DIGITALLY-ALTERED PHOTOS DECEPTIVE?,” published in the GALA Gazette and other publications, co-authored “No Iffs, Ands or Butts about Truth,” an article about competitive advertising published in Shoot Online, and “Are Patent Cases Too Complex?,” an article addressing judge v. jury fairness issues in patent litigations, published in Patent Strategy and Management.

Mr. Schiffer is a graduate of Boston College Law School (J.D., cum laude, 2004) and Cornell University (B.A., distinction in all subjects, 1999). While in law school, Mr. Schiffer was a Senior Editor of the Law Review, a representative of the Legal Assistance Bureau and an intern at the Massachusetts Attorney General’s Office. He is admitted to the New York State bar and to the U.S. District Courts for the Southern and Eastern Districts of New York.

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