Greg Kahn, Zenith Optimedia

/// Greg Kahn, Zenith Optimedia

October 5, 2012  |  TMA Speakers

Greg Kahn, EVP, Business Development Director Optimedia US

Greg Kahn has worked in the media industry for nearly 20 years, and in 2010, as a result of his new-business track record and entrepreneurial leadership, he earned the rare distinction of being named a Media Maven by Advertising Age and a Media All Star by Adweek Media.

As EVP, Business Development Director, Greg drives Optimedia’s growth strategy in the US, oversees its social media practice and manages entertainment accounts.  He also leads the agency’s Strategic Insights group, heading a team of dedicated experts who meld the agency’s research and communications planning disciplines to drive custom, one-of-a-kind solutions across the firm’s clients—including Pizza Hut, T-Mobile, L’Oreal, and Denny’s.

Earlier in his career, Greg served as Vice President, Research and Strategy at Omnicom Group-owned PHD Media where he provided marketing strategy and media allocation consultation to Discovery Communications’ 14 networks.  His diverse career experience includes launching independent film consultancy filmBUZZ and holding executive positions at Showtime Networks, YouthStream Media (now Alloy Media + Marketing) and PriceWaterhouseCoopers’ Kwasha Lipton Group.

Greg has participated as a panelist at many leading industry events including the Cannes Film Festival, Digital Hollywood, the Consumer Electronics Show, Ad:Tech and South by Southwest (SXSW).  Over the course of his career, he has appeared as a media expert on CNN and Bloomberg Radio and has also been interviewed by the following print and electronic publications:  The New York Times, Los Angeles Times, The Wall Street Journal, Variety, The Hollywood Reporter, Forbes, Business Week, Ad Age, Adweek, Screen International, and Wired.

Greg holds a BA in Economics and French from the University of Pennsylvania and an MBA from the UCLA Anderson School of Management.

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