/// Tumblr Blesses Its First Analytics Provider, Union Metrics

October 4, 2012  |  All Things Digital


Union Metrics , which makes the TweetReach Twitter analytics service for brands and PR, is heading over to Tumblr to do the same thing. And Tumblr is happy about it. Union Metrics for Tumblr is the social blogging company’s first “preferred analytics provider.” It’s not an exclusive relationship, but it’s the first of its kind. The new product aims to help marketers get a sense of what’s being discussed on Tumblr and how it spreads through shares (aka reblogged). It’s built on Gnip’s authorized Tumblr firehose , which was released in April. What’s interesting about this idea is how late it’s coming about relative to Tumblr’s popularity — especially considering Twitter’s developer ecosystem has become so fraught

Continued here:
Tumblr Blesses Its First Analytics Provider, Union Metrics


newEngagebanner

Leave a Reply