/// Night of the Living Dead: Tuesday Night Comedies Cannibalize One Another

October 3, 2012  |  Media Week

Fox’s new Tuesday night comedy block showed further signs of wear and tear, as freshman series Ben and Kate and The Mindy Project stumbled down the rocky ratings slope. Per Nielsen live-plus-same-day data, Fox started the night in low gear, drawing just 3.9 million viewers and a 1.7 rating in the 18-to-49 demo with the season three premiere of Raising Hope . When compared to its year-ago opener, Hope was down 42 percent in total viewers and lost 45 percent of its under-50 audience. While Hope ’s return was very soft for the first leg of a four-segment relay, it’s perhaps more useful to compare last night’s deliveries with the March 6 numbers, which marked the show’s return to its regular 8 p.m. time slot. That episode drew 4.74 million viewers and a 2.1 rating, a difference of 19 percent in the demo

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Night of the Living Dead: Tuesday Night Comedies Cannibalize One Another



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