/// Voice: West Coast, Meet East Coast

October 1, 2012  |  Media Week

This summer, I hosted a trip for Madison Avenue’s digital elite— and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to foster a closer relationship between influential ad buyers, strategists, creators, innovators and sellers separated by 3,000 miles and distinct cultural histories, yet united by a dedication to engage and improve the lives of consumers. The excursion was delightful. Tom Bedecarr

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