/// The Devil is in the Details
ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to very strong numbers. Unfortunately, the solid 8-10 p.m. lead-in wasn’t enough to keep viewers in their seats for the debut of 666 Park Avenue . Per Nielsen fast affiliate data, Once Upon a Time bowed to an average 11 million viewers and a 3.8 in the 18-to-49 demo, down slightly from the 12.9 million viewers and 4.0 rating the show drew in its Oct. 23, 2011, series premiere. OUAT ’s season two opener marked a 15 percent improvement from the show’s May 13 finale (3.3).
Follow this link:
The Devil is in the Details
- 11/06/2016 • Denzel Washington, Viola Davis Become Instant Oscar Frontrunners in ‘Fences’
- 09/23/2016 • ‘Playback’: Jeff Nichols Talks Oscar Contender ‘Loving,’ Fox’s ‘Alien Nation’ (Listen)
- 08/31/2016 • ABC Will Air the Oscars Through at Least 2028
- 02/29/2016 • The Oscars Draws Its Smallest 18- to 49-Year-Old Audience in at Least 20 Years