/// Networks Lay Rotten Eggs

October 1, 2012  |  Media Week

In an inversion of the old proverb that advises against counting one’s chickens before they’re hatched, broadcasters appear to have an awful lot of dead pullets on their hands. Of the 13 new series that premiered as of Thursday, Sept. 27, four are unlikely to ever make it out of their shells. Others that may live to scratch around the feed bucket are probably just going to wind up getting eaten by raccoons, and perhaps two or three will grow up to attain Foghorn Leghorn dimensions. As far as the less fortunate fowl go, after premiering to 5.11 million viewers and a 1.5 rating in the 18-to-49 demo, Fox’s genre mashup The Mob Doctor went on to drop to an unsustainable 3.85 million viewers and a 1.3 rating on Sept. 24. Like so many Monday 9 p.m. Fox dramas before it, The Mob Doctor is DOA. Other notable flops include NBC’s widely derided comedies Animal Practice (5.19 million viewers/1.4 in the demo) and Guys With Kids (4.84 million/1.6). The premiere of Crystal the capuchin monkey’s new show was down 42 percent versus the time-period premiere of Up All Night a year ago while Guys With Kids failed to match the ratings posted by the previous occupant of its Wednesday 8:30 p.m. slot, Free Agents , a series that was canceled after four episodes. It’s not all unhatched eggs and shattered dreams, however

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Networks Lay Rotten Eggs



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