/// Election 2012 Dollars Stream In

October 1, 2012  |  Media Week

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the increase over the midterm elections was even higher. While Hulu declined to provide dollar figures, the service claims political is a big category that helped drive its upfront this year. Brian Wieser, senior analyst at Pivotal Research Group, estimated that Hulu’s total ad revenue for 2012 would be between $400 million to $500 million. Part of this is the growth of the service, of course—Hulu, with 21.5 million unique viewers in August, per comScore, has only been open for business since 2007—but it’s also a symptom of the rapid expansion in the political market this year. Political advertising overall is on the rise thanks to super PACs, which can support any political candidate with unlimited funds (so long as they don’t coordinate with the candidate).

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Election 2012 Dollars Stream In

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