/// ‘Elementary,’ My Dear Nielsen

September 28, 2012  |  Media Week

CBS last night rolled to a decisive ratings victory, as its hybridized comedy-procedural lineup led to a strong series debut at 10 p.m. Per preliminary Nielsen data, CBS’s new Sherlock Holmes reboot Elementary delivered 13.3 million viewers and a 3.1 rating in the adults 18-to-49 demo, improving on its Person of Interest lead-in (2.9) and the year-ago season opener of former time slot occupant The Mentalist (2.8). Elementary breezed to a win in the hour, besting ABC’s sophomore drama Scandal (7.01 million viewers/2.1) and NBC’s prime time newsmagazine show, Rock Center with Brian Williams (4.17 million/1.2). Scandal ’s half-hour numbers may be cause for concern; more than 1 million viewers tuned away in the latter part of the hour and the demo fell 20 percent (2.5 to 2.0). With 13 series premieres on the books, Elementary now stands as the No. 2 reach vehicle—CBS’s freshman series Vegas bowed Tuesday night to 14.9 million viewers—and No. 4 among the 18-to-49 set. NBC’s Revolution leads all comers with its opening salvo (4.1). CBS got things started with the return of The Big Bang Theory (15.3 million/4.8) and Two and Half Men (12.4 million/3.5)

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‘Elementary,’ My Dear Nielsen

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