/// What Will Marissa Do?: Here’s Yahoo’s 2011 Three-Year, 21-Page Product Strategy Plan That Reads a Lot Like Mayer’s New Vision
As most readers know, I love a good internal memo from Yahoo — and now I have landed a really meaty one. It’s the “Yahoo! Three-Year Product Strategy” plan, a 21-page report that was completed in mid-2011 by a team headed by former product head Blake Irving. While it is a year old — and five CEOs ago (no, really ) — it’s an important read since it tracks closely to the strategic vision that Yahoo’s latest CEO Marissa Mayer discussed earlier this week at an all-hands employee meeting and, according to sources, is very similar to one she seems to be pursuing. That includes a focus on personalization, mobile, social, improving Yahoo’s advertising tech platforms and more. And here’s the centerpiece of goals — called “Five Strategic Elements” — from the Irving memo: 1. Infuse deep personalization using science and data into every consumer and advertising experience we build. 2. Delight our customers with best-in-class products, iterating frequently for constant improvement. 3. Build for connected devices first with localized, in-context, multi-screen experiences in mind. 4. Power real social relationships with features that enable 1:few conversations around content. 5. Build a digital media ecosystem that creates a premium marketplace for advertising and content and distributes Yahoo! experiences across the Web. Sound familiar?
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