/// Mendelsohn Affluent Survey: Small Networks, Big Spends

September 27, 2012  |  Media Week

The Mendelsohn Affluent survey measures the lifestyles of folks making six figures and upwards, and this year's edition has some surprising information for television buyers: among the 13,000 wealthy Americans surveyed, many of those who spent the most disposable income were watching tiny niche and foreign language networks. The survey doesn't account for number of households reached or average viewer numbers for the wealthy demographic but the results are counterintuitive. For example, the average annual spend among Ovation viewers on computers and electronics was $6,249. The network ranked first in apparel and accessories, too: a whopping $8,502, putting it 30 percent ahead of Telemundo, which was in second place.

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