/// 140 Characters of Risk: Some CEOs Fear Twitter

September 26, 2012  |  All Things Digital

When General Electric Co. Chief Executive Jeffrey Immelt tweeted for the first time this month, his “Hello Twitter” was greeted with some snarky replies, including this one: “@JeffImmelt how come my grandfather got on twitter before you?” While arguably late to the game, Mr. Immelt’s debut on the microblogging site makes him a rarity among chief executives, who have generally steered clear of social media even as their companies have embraced it to commune with customers and pursue new business. Read the rest of this post on the original site »

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140 Characters of Risk: Some CEOs Fear Twitter


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