/// iPhone 5 a Hit Based on Key "Line Length" Metric

September 21, 2012  |  All Things Digital


The lines to purchase one of Apple’s new iPhone 5s in certain major U.S. cities are longer than they have been for any other iPhone launch. That’s the word from Piper Jaffray analyst Gene Munster, whose team surveyed lines outside Apple Stores in New York, Boston and Minneapolis, and found them to be, on average, 83 percent longer than those for the iPhone 4S last year. Based on the size of those launch day crowds, and Apple’s announcement Monday that it racked up 2 million preorders for the iPhone 5 in 24 hours , Munster predicts the company will sell 49 million iPhones in the December quarter, barring any supply constraints. “We have counted iPhone launch day lines at every launch since the iPhone 3G in 2008,” Munster said in a note to clients. “We believe that based on our count of 775 customers in line for the iPhone 5 at the flagship 5th Avenue store, demand for the iPhone 5 is higher than any previous launch. We believe the line for the iPhone 5 was 70 percent greater than the line for the iPhone 4S despite Apple taking 2x as many online preorders

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iPhone 5 a Hit Based on Key "Line Length" Metric


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