/// Why Okta CEO Todd McKinnon Likes Having Salesforce.com As a Competitor

September 19, 2012  |  All Things Digital


Salesforce.com CEO Marc Benioff is a few hours away from taking the stage at the company’s huge Dreamforce conference in San Francisco, which appears to have taken over the city. Last night I happened to drive by City Hall, and saw that an area outside it had been converted into a huge stage that will accommodate, among other things, a performance by the Red Hot Chilli Peppers, marking the first shot in a sort of battle of the early-90s rock bands between Salesforce and Oracle. There’s another drama playing out ahead of Benioff’s keynote concerning what he may or may not say about a series of features and services that Salesforce is launching that have been called Chatterbox. Last week Benioff surprised a lot of people by declaring at the TechCrunch Disrupt conference last week that he was gearing up to launch services that would compete with Box, the enterprise cloud file-sharing and collaboration service, and also with Okta, a cloud identity-management service. Aaron Levie, Box’s CEO said he had seen the service coming for a few months now , and that it was, in a sense inevitable. Salesforce’s Chatter social enterprise social service, would in time need a robust file-sharing capability built in to it anyway. Since then I’ve checked in with Todd McKinnon, CEO of Okta . His reaction was pretty close to that of Levie’s. He’s known that it was coming for awhile, and Salesforce had to do it anyway. “Salesforce is realizing that with the cloud and a mobile work force that managing the identity layer is a key part of it,” McKinnon told me Monday. “They finally woke up to it

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Why Okta CEO Todd McKinnon Likes Having Salesforce.com As a Competitor



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