/// Synacor and Comcast Spotlight Team Up For Local Ad Play

September 19, 2012  |  Media Week

Synacor and Comcast Spotlight are teaming up to create a point of access for advertisers looking for local TV spots. Spotlight currently sells ads in 80 U.S. markets; the company is making some of its ad inventory available through multiple Synacor-managed Web portals. Those portals will also include local online advertising, enabling clients and agencies access to complete Web-plus-TV ad packages in local markets. “As consumers become multimedia multitaskers—watching TV while simultaneously going online for everything from checking e-mail to managing DVR recordings to watching video content—advertisers are finding it valuable to deliver their messages across multiple platforms to achieve the impressions they need,” said


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