/// ESPN Takes a Design Page From Twitter’s Playbook

September 19, 2012  |  All Things Digital

Here’s some flattery for you, Twitter: A new design from ESPN’s Web site , which will look very familiar. Disney’s sports juggernaut is unveiling a new, opt-in design feature that transforms its riot of images, sound and video into something much more stripped down and… Twittery. Easier for you to see for yourself, but if you don’t want to click over, here’s a screen shot: ESPN is calling the viewing option its “Sports Center Feed,” and you can personalize it so that you can see every single article the site publishes, or subsets, like “NFL” or “Minnesota Vikings”. You’ve been able to hunt and peck for this stuff before, but now ESPN will pop it in a familiar-looking feed, as soon as it’s up. Rob King, who heads up editorial for ESPN’s mobile, print and Web operations, says he’ll initially offer the view on ESPN.com and on mobile browsers. Later this year, it will be incorporated into a standalone app for Apple’s iOS devices. King says the feed metaphor came out of an internal hackathon. He has no plans to scrap ESPN’s standard view, which Comscore says works well enough to attract some 38 million visitors, who spend an average of 81 minutes a month there. It also provides a wealth of advertising opportunities (see: yesterday’s push for “Prometheus” ) “We’re just trying to make sure that our content is easy to consume, in the way that’s consistent with the kind of way that lots of people are consuing information,” he says

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ESPN Takes a Design Page From Twitter’s Playbook

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