/// It Might Already Be Too Late to Be First in Line at the Apple Store This Week

September 16, 2012  |  All Things Digital


A line has already formed formed to buy the iPhone 5 at Apple’s 5th Avenue store in New York City, reports CNET . That’s nearly a week before the device is to be released on Sept. 21 at 8 a.m. local time at Apple retail stores as well as through carriers and other big-box partners. Photo via Eric Grant on Twitter/Instagram But CNET’s Greg Sandoval said the handful of folks in line just after midnight on Sunday seemed more motivated by publicity than a slimmer phone that can read out sports scores. Which makes sense, because if they’re willing to put in a week’s worth of camping out on a city sidewalk, they probably could have mustered the effort to pre-order in the middle of the night. Analyst Gene Munster of Piper Jaffray had estimated sales of six to 10 million iPhone 5s in the first week , and that was back at the beginning of the month when the device was still just a (substantially leaked) figment of Apple lovers’ imaginations. Apple is taking an  aggressive global rollout schedule  for the iPhone 5, and said on Friday it was “completely blown away” by the volume of overnight pre-orders. Ship time had estimates were pushed back just an hour after the iPhone 5 became available online. The opportunistic start-up TaskRabbit is offering a service where its errand runners will wait in line for four hours for $55 at New York City and San Francisco Bay Area stores on Friday morning.

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It Might Already Be Too Late to Be First in Line at the Apple Store This Week



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