/// Life After Twitter: Sulia Builds Its Own Social Network

September 14, 2012  |  All Things Digital


Jonathan Glick used to be one of many entrepreneurs trying to build a business based on Twitter.  He raised millions of dollars for Sulia, a service that was supposed to filter the service’s dizzying torrents of messages into something coherent. And he  struck a commercial deal with Twitter to provide custom streams for apps like Flipboard . That was a couple years ago. Now, Twitter doesn’t seem interested in working with third-party apps like Flipboard . And it seems content to do its own filtering, using in-house technology. But you won’t find Glick in the “Twitter betrayed me” chorus. Instead, he’s rebuilt Sulia into a standalone “Subject-Based Social Network” — an aggregation/publishing platform that’s supposed to feature experts in thousands of topics, without spam and trolls. So far so good: Glick says that last month the overhauled service attracted 4 million users, who visited the site 10 million times. And he has raised another $1.5 million from his existing investors, like FirstMark Capital. Some Twitter-centric entrepreneurs say they’ve been blindsided by the company’s recent moves. But Glick says that last year Twitter made it quite clear that its future didn’t involve his company. “They weren’t secretive about the fact that in the long run they were going to want to do all this themselves,” he says. “When we asked them if we were going to end up competing with an internal product, they would say ‘yes.’ I thought it was fundamentally decent of them.” Hence the pivot

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Life After Twitter: Sulia Builds Its Own Social Network

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