/// SF Hipster Favorite Sosh Raises $4M

September 11, 2012  |  All Things Digital

An app that helps people in San Francisco figure out what to do on weekends has developed a rabid following. Sosh is the ultimate hipster app — it curates things that are new, fun, weird and memorable. If something gets bookmarked by too many people, it’s no longer pushed to other users. And for now, it’s only in San Francisco. As Sosh CEO Rishi Mandal put it yesterday, “A Kanye concert won’t make it, but a secret hipster bluegrass show by The Head and the Heart will.” Sosh just closed $4 million in Series A funding led by Battery Ventures. But wait, venture-backed start-ups are supposed to be scalable, right? In this case, not yet, but Mandal said Sosh plans to tackle New York and family-friendly activities next. The company may be small — it’s been live for about a year — but it has a rabid following. More than half of registered users visit every week, according to Mandal, and 30 percent of all the personalized emails the company has sent have been opened

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SF Hipster Favorite Sosh Raises $4M

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