/// Another Social Bookmarking Start-up? Wince. No Wait, These Two Are Actually Interesting.

September 11, 2012  |  All Things Digital


People have been trying to make social bookmarking cool for freaking ever. Start-up founders keep thinking they can suddenly awake the universal OCD gene so everyone wants to save and organize Web content. With a few exceptions, say Pinterest and maybe Evernote, nobody ever gets close to mainstream. So as a long-time squinter at Delicious clones, I was surprised this week to see a couple of social bookmarking-type tools that actually seemed quite well-built and distinctive. Will making a product snazzier make it mainstream? Not necessarily. But Clipboard and Mural.ly both caught my jaded eye. Bellevue, Washington-based Clipboard’s big trick is that allows you to easily grab and save snippets of actual Web content. Not just a flat screenshot or a text copy-paste, but the actual HTML, so you can play a video, check out Google Street View, or look at a SlideShare presentation.

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Another Social Bookmarking Start-up? Wince. No Wait, These Two Are Actually Interesting.



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