/// As Google and Others Struggle in TV, Simulmedia Sees Some Traction

September 10, 2012  |  Media Week

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out , ditching its TV ads division. The search giant's dropout came just a few months after Microsoft shelved its own division , which had been angling to leverage set-top data for better ad targeting.

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