/// Taylor Swift and Kanye West Headline MTV’s VMA Promos

September 6, 2012  |  Media Week

Taylor Swift and Kanye West, whose fracas at the 2009 MTV Video Music Awards remains one of the most pathetic incidents in TV history, are reuniting at the 2012 VMAs, which take place tonight—at least in the promotional department. Swift and West are two of five acts anchoring the network's 30-second promos for the show. Post-production studio Click 3X, led by creative director Mark Szumski, worked with MTV on the spots. “MTV asked the artists to collaborate on the promos specifically in the selection of the imagery,” says Szumski. “Once the artists narrowed down what they liked it was up to Click 3X to then create original content for the holographic mandalas around their heads.” Swift and West may not get a chance to reprise their animosity tonight, however—as the rumor is that West has pulled out to be with his girlfriend, Kim Kardashian, at some perfume promotion in New York. Three more spots, and credits, below. CREDITS Client: MTV Director: Micah Perta Senior Design Director: Thomas Berger Copywriter: Paul Wig Producer: Kris Walter Post-production: Click 3X EP: Rob Meyers CD: Mark Szumski AD: Miguel Hernandez Editor: Jeremy Baumann Sr. Animator: Kuni Chang Animator(s): Matt St.

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Taylor Swift and Kanye West Headline MTV’s VMA Promos



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