/// Ultrabooks Still Racking Up Infra Sales

August 30, 2012  |  All Things Digital


Intel Ultrabooks have been on the market now for nearly a year, but they haven’t made much headway toward mass-market acceptance. According to new research from Barclays, Ultrabooks accounted for only about 5 percent of all laptops sold in the second quarter. That’s not even half of what the PC manufacturers who make them had been expecting. Clearly Intel’s Ultrabook concept, which was supposed to prop up the PC market and win over consumers to whom Apple’s MacBook Air and iPad appeal, isn’t gaining quite the sort of traction the chip giant had hoped for. And that traction isn’t likely show up until PC manufacturers are able to lower their prices. According to Sterne Agee analyst Vijay Rakesh, 75 percent of the Ultrabooks currently available at Best Buy cost more than $950. Of those, a number command prices of over $1300. Those are heady prices, and they have been putting consumers off. Said Rakesh, “We believe overall the high price points continue to be a challenge for the PC manufacturers and also consumers. This has held back [Ultrabook penetration], well below the expectations of the PC market.” Of course this could all change in the months ahead

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Ultrabooks Still Racking Up Infra Sales


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