/// Media Buyers Suit Up for NFL Season

August 24, 2012  |  Media Week

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the seventh such event since NFL Network first began airing Thursday Night Football in 2006, the league tonight (Thursday, August 23) will play host to more than 250 buyers and planners at the Best Buy Theatre in Times Square. Among the NFL players expected to make an appearance at the draft are two New York Jets defensive specialists—linebacker Bart Scott and cornerback Darrelle Revis—and retired greats and current NFL Network analysts Marshall Faulk and Michael Irvin. Among the agencies that will participate in the draft are: Busch Media, Carat, Horizon Media, Initiative, MEC, MediaCom, MediaVest, Mindshare, MPG, OMD, PHD, TargetCast tcm, Universal McCann, Wieden + Kennedy and Zenith. Reps from the participating agencies represent virtually all of the NFL’s 23 national sponsors.


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