/// Mastria Joins DAA at Critical Time

August 21, 2012  |  Media Week

Lou Mastria, former chief privacy officer for the now-defunct Canoe Ventures, has been named managing director of the Digital Advertising Alliance. In his new role, Mastria will run the day-to-day business of the DAA's self-regulatory program for online behavioral advertising, at a critical time in the organization's history.

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