/// UPDATED: Keith Turner to Replace David Lawenda at Univision

August 16, 2012  |  Media Week

President of ad sales David Lawenda is leaving Univision in early September, a memo from Univision CEO Randy Falco to staffers said on Thursday morning. “David Lawenda informed me that he will be leaving the company during the week of Labor Day,” Falco's email said. Lawenda leaves the Spanish-language broadcaster, far and away the market share leader in U.S. Hispanic television, at a crucial time. The company's upfront presentation this year was a blowout far beyond any years past, and it has pushed to increase CPMs closer to the rates paid to English-language broadcasters. Univision appeared to be off to a good start in May. Starcom USA and sister agency Tapestry (which focuses on multicultural sales) inked the first deal of the season with Univision, bringing in dollars from Burger King, Mars/Wrigley and Kellogg. The network is also doing huge ratings numbers. It regularly ranks above at least one of the Big Four broadcasters and recently logged a No. 1 spot for the week. No reason was given for Lawenda's departure besides a need “to focus on the next phase of his career,” but Falco said that Lawenda's decision had been made “a few months ago.” Univision's upfront commitments will start to come due in the fall, and Falco promised staffers he'd have a replacement for Lawenda by that time. Univision's quarterly earnings report earlier this month included some troubling advertising figures. Ad revenue for the half was off by $26 million for the six months ending June 30.

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UPDATED: Keith Turner to Replace David Lawenda at Univision



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