/// Cupcake Nation

August 8, 2012  |  Media Week

“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of mini-treats. It’s a steaming 99 degrees outside. A TLC camera crew is filming the stunt for an October special of D.C. Cupcakes , focused on LaMontagne’s chain, Georgetown Cupcake, founded with sister Katherine Kallinis Berman. Neither the hubbub nor heat deter families, tattooed hipsters, tourists and girls—lots and lots of girls of all ages—from taking a cupcake. There’s red velvet, salted caramel, coconut and the New York Pinstripe Pretzel, just created for Yankees legend Bernie Williams, who visited the store earlier to frost them for a charity bake-off against Red Sox icon Jason Varitek. The episode marks the sisters opening their fourth store in Boston this fall

Go here to see the original:
Cupcake Nation

Leave a Reply

You must be logged in to post a comment.