/// In Major Expansion, Kno Adds K-12 to Digital Education Platform (Video)
In a big leap into a new but adjacent market, Silicon Valley digital education start-up Kno said entering the K-12 space, expanding from its college-only focus. It’s first step will be a partnership with major textbook publisher Houghton Mifflin Harcourt, which provides nearly hhttps://allthingsd.com/wp-admin/post.php?post=238514&action=edit&message=1#category-allalf of such content aimed at children from kindergarten through high school. Enhanced digital versions of those textbooks cost $9.99 or less — Kno gets a piece of the sale — and can be used it on via an Apple iPad app and the also on the Web. Kno said its platform will also be available on Google Android and Microsoft Windows 7 soon. I did a video interview with Kno co-founder and CEO Osman Rashid at the global HQ of All Things Digital today about the effort, which is a big jump for the company that started off trying to make its own tablet device. Armed with a pile of venture funding, it has pivoted drastically — Apple and then Google completely blew its stillborn hardware efforts up — into creating an educational software platform. The Santa Clara, Calif.-based company has raised about $70 million from a range of prominent backers such as Andreessen Horowitz and First Round Capital, along with investors Mike Maples and Ron Conway. It’ll need more deals to make up that tall valuation, of course. Kno said hopes to strike similar deals with the two other big textbook publishers, McGraw-Hill and Pearson, so it can offer most of the books used by school children. It’s definitely an interesting time for electronic books in general and the education market in particular, as many efforts are being made to provide all kinds of educational tools online. The e-book arena here is increasingly competitive, with big companies such as Amazon and even Apple interested in the important space. Here’s the interview with Rashid about it all, as well as some screen shots of the new offering: [ See post to watch video ] And here’s the official press release: KNO LAUNCHES K-12 DIGITAL TEXTBOOKS, EMPOWERING PARENTS TO GO DIGITAL AT HOME Houghton Mifflin Harcourt and Kno Partner to Introduce Enhanced K-12 Content at Introductory Rental Prices From $9.99 or Less Santa Clara, CA — August 7, 2012 – Kno, a pioneer in education software, today announced that the company is entering the K-12 education market through a new partnership agreement with global education leader Houghton Mifflin Harcourt [HMH]. Previously only available to college students, Kno will offer interactive K-12 textbooks for the iPad, the Web, Android and Windows 7. The agreement marks a turning point for elementary and secondary education by giving children and parents the resources and power to supplement classroom learning through enhanced digital content at home. Just in time for the back-to-school season, parents can now rent digital textbooks for their children, including subjects aligned with Common Core standards, for a one-year rental rate of $9.99 or less per book. “Even if the schools have not adopted digital textbooks, we wanted to give parents the option to have their kids’ same textbooks available at home,” said Osman Rashid, CEO and Co-Founder of Kno, Inc.